The Basics: What is an Instructional Designer?

If you’re looking for someone to design training or eLearning for your company, business or organization, and you’ve been googling, you’ve probably come across the word “Instructional Design”. But that sounds pretty fancy. Do you really need an Instructional Designer? I mean you only need a powerpoint revamped. What does an Instructional Designer do and what can they bring to your project anyway? (Why to hire an instructional designer is here.)


In the simplest terms, an instruction designer is someone who designs instructions. But, the duties of an Instructional Designer really depend on the company they work for. At many companies a full-time Instructional Designer will design, develop and rollout all training materials, from eLearning courses to pamphlets or guides regarding new procedures, maybe even marketing materials, like PowerPoints for presentations. But many of us, especially freelancers who have the luxury of choosing their partners and projects specialize in one certain area. Here at Two First Designs, our forte is developing new eLearning courses or bringing older courses that may have been powerpoints up to date as eLearning courses (but we do handle other training needs as well!).


Instructional Designers will be well acquainted with programs like the Adobe Suite (Photoshop, Illustrator, etc.), Adobe Captive, Articulate Storyline and more. And they'll be able to take your learning objectives and tell you the best approach and method for the development and design of your training to reach those objectives.

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